Professional Background
Email Marketing Consultant/Project Manager
Various Organizations
New York, NY
2017 -- Present
- Provide strategic email marketing campaign development to help promote an organization’s abilities to their individual targeted marketplaces.
- Strengthening brand awareness and creating long-lasting relationships which ultimately translate into positive ROI.
Global Email Marketing Manager
PwC's Strategy&
New York, NY
2009 -- 2017
- Managed global email marketing campaigns that promoted the firm's thought leadership and communicated brand awareness to the marketplace.
- Email campaign types included targeted industry and region-specific thought leadership promotional and event communications and global monthly/quarterly newsletters.
- Some campaigns included triggered emails based upon the desired engagement.
Marketing Manager
Defran Systems, Inc.
New York, NY
2003 -- 2004 & 2007 -- 2008
- Developed various integrated marketing campaigns that built brand recognition, while promoting the company's software products and consulting services to national and local child welfare and behavioral health care service providers.
- Developed various initiatives to aid in business development -- event marketing/management, email marketing and specialized direct marketing efforts.
RFP Manager
Bank of New York/Mellon
Jersey City, NJ
2006
- Created project-winning RFP responses that effectively reflected the firm’s strategy, short- and long-term business objectives and provided detailed product/service information customized to the requests of prospective clients.
Marketing Associate
Marshall & Stevens, Inc.
New York, NY
2004 -- 2006
- Developed targeted marketing programs and marketing collateral to enhance the business development process, which helped secure new projects and increased marketplace recognition.
- Created trade event marketing programs and provided detailed event management.
- Performed extensive market research to provide up-to-date target market information to facilitate sales team efforts.
Marketing/Public Relations Associate
KX Associates, Inc.
New York, NY
2002 -- 2003
- Provided creative direction and project coordination for the development of trade event marketing collateral, website content, press releases and direct mail/email marketing promotional campaigns.
- Created telemarketing strategies and scripts designed to inform and persuade companies regarding trade event attendance/exhibitorship.
Marketing Associate
Deloitte Consulting
New York, NY
2001
- Collaborated with department management to develop business development / marketing services to various project teams.
- Created an infrastructure to support service delivery throughout the firm and devised a promotional strategy comprised of effective telemarketing, email messaging and detailed marketing collateral.
- Department services included campaign/content development, RFP project management and trade event organization and administration.
- Became recognized as a “go to” resource within the firm and experienced a consistent increase in firm usage of department services.
Education & Training
Baruch College -- City University of NY
Bachelor of Business Administration
Computer Information Systems
Baruch College -- City University of NY
Professional Certificate
Marketing
Professional Affiliations & Community Involvement
Marketing Director/Organizer
Brandhackers Digital Marketing Speakers Series (MeetUp)
Member/Marketing Committee
Baruch College Alumni Association
Counselor/Trainer HIV-AIDS/Peer Counselor
GLBT National Help Center
Retail Sales Associate
Housing Works (Non-Profit HIV-AIDS Organization)